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Midtown Row 1260 Richmond Rd 1,201 - 49,246 SF of Retail Space Available in Williamsburg, VA 23185
HIGHLIGHTS
- Midtown Row offers 1,201 to 5,808 square feet of flexible retail and office space, with highly visible in-line and end cap suites in prime condition.
- Located adjacent to William & Mary and near Colonial Williamsburg, drawing over 6 million annual visitors and a strong student and residential base.
- Midtown Row provides direct access to Highway 60, Route 199, and I-64, with walkable streets, bike lanes, and ample parking for seamless connectivity.
- Home to top national anchors like Food Lion, Marshalls, Ace Hardware, and Grocery Outlet in a thriving, high-traffic mixed-use environment.
- Designed around a central village green with year-round events, creating consistent foot traffic and daily engagement for tenants and shoppers.
- Part of a growing market with $1.2 billion in consumer spending, boosted by the future Williamsburg Sports & Events Center opening in 2026.
SPACE AVAILABILITY (21)
Display Rental Rate as
- SPACE
- SIZE
- TERM
- RENTAL RATE
- RENT TYPE
| Space | Size | Term | Rental Rate | Rent Type | ||
| 1st Floor, Ste 2103 | 1,342 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 2111-2113 | 4,808 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 214A | 2,520 SF | 5-10 Years | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 214B | 1,492 SF | 5-10 Years | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 220A | 2,044 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 220B | 2,664 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3101 | 2,095 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3103 | 1,798 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3105 | 1,201 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3107 | 1,718 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3109 | 1,930 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3111 | 2,208 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3115 | 2,447 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 3117 | 1,746 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4105 | 1,674 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4111 | 1,239 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4113 | 4,114 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4117 | 1,329 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4119 | 3,004 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 4121 | 2,065 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable | ||
| 1st Floor, Ste 7F | 5,808 SF | Negotiable | Upon Request Upon Request Upon Request Upon Request Upon Request Upon Request | Negotiable |
221 Monticello Ave - 1st Floor - Ste 2103
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 2111-2113
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Highly Desirable End Cap Space
- Space is in Excellent Condition
- High Foot Traffic Location
200-220 Monticello Ave - 1st Floor - Ste 214A
Suite 214 was previously occupied by Soap N Suds, but all equipment has been cleared out. Midtown Row’s merchandising strategy focuses on a highly curated mix of food and beverage and retail tenants that complement the project’s vision and experience. Key retail drivers include chef-driven restaurants, top-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, as well as select national retailers.
- Partially Built-Out as Standard Retail Space
- Located in-line with other retail
- Can be combined with additional space(s) for up to 4,012 SF of adjacent space
- High Foot Traffic Location
200-220 Monticello Ave - 1st Floor - Ste 214B
Suite 214 was previously occupied by Soap N Suds, but all equipment has been cleared out. Midtown Row’s merchandising strategy focuses on a highly curated mix of food and beverage and retail tenants that complement the project’s vision and experience. Key retail drivers include chef-driven restaurants, top-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, as well as select national retailers.
- Partially Built-Out as Standard Retail Space
- Located in-line with other retail
- Can be combined with additional space(s) for up to 4,012 SF of adjacent space
- High Foot Traffic Location
200-220 Monticello Ave - 1st Floor - Ste 220A
Suite 220A offers 4,688 square feet of contiguous space on the ground floor.
- Partially Built-Out as Standard Retail Space
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 4,708 SF of adjacent space
- High Foot Traffic Location
200-220 Monticello Ave - 1st Floor - Ste 220B
Suite 220B offers 4,688 square feet of contiguous space on the ground floor.
- Partially Built-Out as Standard Retail Space
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 4,708 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3101
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Highly Desirable End Cap Space
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3103
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3105
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3107
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3109
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3111
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3115
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 3117
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 15,143 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 4105
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
221 Monticello Ave - 1st Floor - Ste 4111
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 5,353 SF of adjacent space
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 4113
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- Can be combined with additional space(s) for up to 5,353 SF of adjacent space
221 Monticello Ave - 1st Floor - Ste 4117
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Fully Built-Out as Standard Retail Space
- Located in-line with other retail
- Space is in Excellent Condition
221 Monticello Ave - 1st Floor - Ste 4119
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 4121
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- High Foot Traffic Location
221 Monticello Ave - 1st Floor - Ste 7F
Retail drivers include chef-driven restaurants, high-quality retail, authentic local and regional operators, artisan and craft makers, neighborhood convenience with relevant and trendy offerings, niche and intentional retail, and select national retailers.
- Located in-line with other retail
- Space is in Excellent Condition
- High Foot Traffic Location
Rent Types
The rent amount and type that the tenant (lessee) will be responsible to pay to the landlord (lessor) throughout the lease term is negotiated prior to both parties signing a lease agreement. The rent type will vary depending upon the services provided. For example, triple net rents are typically lower than full service rents due to additional expenses the tenant is required to pay in addition to the base rent. Contact the listing broker for a full understanding of any associated costs or additional expenses for each rent type.
1. Full Service: A rental rate that includes normal building standard services as provided by the landlord within a base year rental.
2. Double Net (NN): Tenant pays for only two of the building expenses; the landlord and tenant determine the specific expenses prior to signing the lease agreement.
3. Triple Net (NNN): A lease in which the tenant is responsible for all expenses associated with their proportional share of occupancy of the building.
4. Modified Gross: Modified Gross is a general type of lease rate where typically the tenant will be responsible for their proportional share of one or more of the expenses. The landlord will pay the remaining expenses. See the below list of common Modified Gross rental rate structures: 4. Plus All Utilities: A type of Modified Gross Lease where the tenant is responsible for their proportional share of utilities in addition to the rent. 4. Plus Cleaning: A type of Modified Gross Lease where the tenant is responsible for their proportional share of cleaning in addition to the rent. 4. Plus Electric: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the electrical cost in addition to the rent. 4. Plus Electric & Cleaning: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the electrical and cleaning cost in addition to the rent. 4. Plus Utilities and Char: A type of Modified Gross Lease where the tenant is responsible for their proportional share of the utilities and cleaning cost in addition to the rent. 4. Industrial Gross: A type of Modified Gross lease where the tenant pays one or more of the expenses in addition to the rent. The landlord and tenant determine these prior to signing the lease agreement.
5. Tenant Electric: The landlord pays for all services and the tenant is responsible for their usage of lights and electrical outlets in the space they occupy.
6. Negotiable or Upon Request: Used when the leasing contact does not provide the rent or service type.
7. TBD: To be determined; used for buildings for which no rent or service type is known, commonly utilized when the buildings are not yet built.
SELECT TENANTS AT MIDTOWN ROW
- TENANT
- DESCRIPTION
- US LOCATIONS
- REACH
- Ace Hardware
- Hardware
- 4,775
- International
- Earth Fare
- Retailer
- -
- -
- Food Lion
- Supermarket
- 1,354
- National
- Marshalls
- Dept Store
- 1,448
- International
- Riverside Health Systems
- Health Care and Social Assistance
- -
- -
- Virginia ABC Store
- Liquor
- 459
- Local
| TENANT | DESCRIPTION | US LOCATIONS | REACH |
| Ace Hardware | Hardware | 4,775 | International |
| Earth Fare | Retailer | - | - |
| Food Lion | Supermarket | 1,354 | National |
| Marshalls | Dept Store | 1,448 | International |
| Riverside Health Systems | Health Care and Social Assistance | - | - |
| Virginia ABC Store | Liquor | 459 | Local |
PROPERTY FACTS
| Total Space Available | 49,246 SF | Frontage | 800’ on Richmond Rd & Monticello |
| Max. Contiguous | 15,143 SF | Gross Leasable Area | 192,387 SF |
| Center Type | Power Center | Total Land Area | 51.61 AC |
| Parking | 500 Spaces | Year Built | 2019 |
| Center Properties | 7 |
| Total Space Available | 49,246 SF |
| Max. Contiguous | 15,143 SF |
| Center Type | Power Center |
| Parking | 500 Spaces |
| Center Properties | 7 |
| Frontage | 800’ on Richmond Rd & Monticello |
| Gross Leasable Area | 192,387 SF |
| Total Land Area | 51.61 AC |
| Year Built | 2019 |
ABOUT THE PROPERTY
Midtown Row, a premier mixed-use retail and office hub, anchors Williamsburg’s urban revival. Seamlessly integrating two established shopping centers, Colonial, anchored by Food Lion and Marshalls, and Lamonticello, anchored by Grocery Outlet and Ace Hardware. Midtown Row offers a compelling leasing opportunity with flexible in-line and end-cap spaces ranging from 1,201 to 5,808 square feet of contiguous space, with select suites partially built out and ready for occupancy. With high visibility, strong foot traffic, and a dynamic tenant mix, offering tenants an opportunity to tap into Williamsburg’s most active commercial environment. This newly redeveloped, mixed-use power center offers modern retail opportunities integrated into an already vibrant retail ecosystem. Anchored by national brands like Food Lion, Marshalls, Grocery Outlet, and Ace Hardware. Primed to serve 240 fully leased student apartments housing 624 residents. Midtown Row is a pedestrian-first destination with high foot traffic, year-round events on a central green, and a curated mix of retail, dining, and entertainment. With over 2.4 million annual visits, up 22% year-over-year, Midtown Row is a proven driver of traffic and leasing performance. Situated at the intersection of Richmond Road and Monticello Avenue, Midtown Row boasts unmatched access and connectivity. Located just one block from the College of William & Mary and within one mile of Colonial Williamsburg, the district lies at the confluence of Williamsburg’s academic, cultural, and tourism engines. The area benefits from over 6 million annual visitors and a daytime population of 70,000 within 3 miles. Commuters enjoy seamless access to Highway 60, State Route 199, and Interstate 64, while pedestrians and cyclists are supported by safe trails and bike lanes. The site is minutes from nationally recognized attractions such as Busch Gardens, Water Country USA, and Jamestown, and offers immediate proximity to key retail drivers like Simon Outlets and Merchant’s Square. On-site parking and a walkable layout further enhance the location’s accessibility and appeal. Midtown Row is positioned at the heart of one of Virginia’s fastest-growing regions. The Greater Williamsburg area, part of the Historic Triangle, boasts a population of 94,000 and continues to expand. With over $1.25 billion in annual tourism spend and $1.2 billion in consumer spending within five miles, the market is thriving. The upcoming 200,000-square-foot Greater Williamsburg Sports and Events Center, set to open in 2026, will add another powerful regional draw. Anchored by cultural institutions, a robust employment base, and consistent demand from residents, students, and tourists alike, Midtown Row offers a rare, high-performance retail and office opportunity in a vibrant, evolving community.
- Corner Lot
- Restaurant
- Signalized Intersection
- Wheelchair Accessible
- Air Conditioning
NEARBY MAJOR RETAILERS
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Midtown Row | 1260 Richmond Rd
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